ThetaData options data
verified 
INTRAALPHA / LOCKED BRAND SYSTEM LIVE SYSTEM FINANCIAL INTELLIGENCE INFRASTRUCTURE
Markets,
normalized.
IntraAlpha turns fragmented market data into comparable surfaces, inspectable research, and actionable signals.
SYNTHETIC DELTA40Δnormalized
OBSERVED INPUT→DERIVED SURFACE→COMPARABLE
01 / PRECISE02 / EXPLAINABLE03 / FAST04 / AUDITABLE
§01
Principles
Six rules govern the brand from first visit to research workspace.
01
Evidence before excitement.
Lead with what is known, show the source and method, and keep uncertainty visible. Confidence is earned through explanation—not volume or hype.
02
Clarity is the product.
Reduce a noisy market to an understandable decision without hiding limitations, quality, freshness, or the path back to evidence.
03
Calm under volatility.
The interface becomes more legible—not louder—when markets move. Motion is restrained, alerts are prioritized, and color always retains semantic meaning.
04
Observed, derived, and simulated stay distinct.
Labels, provenance, and visual treatments prevent a modeled value or community opinion from masquerading as a market fact.
05
One system, different densities.
Marketing, editorial, and product work share identity and components. Density changes with the user’s job; the brand does not.
06
The record is complete.
No-opportunity reports, stale states, losing outcomes, methodology changes, and corrections belong beside the wins.
§02
Logo & Lockups
Source of truth: public/brand/wire. The legacy green raster files are superseded and must not be used in new work.
lockup-split-ink.svg Default brand lockup 
lockup-split-white.svg Dark surface 
lockup-outline-ink.svg Hero and marketing 
lockup-solid-ink.svg Small nav and docs 
Mark scale: 64 / 40 / 24 / 16
Use the full wire mark at 16px and up. At browser favicon scale, use the outline-only favicon so facets do not collapse.
Clear space
Keep at least 0.25x wordmark font-size on all sides. The shipped SVG viewBox already includes the standard clearspace.
Geometry
The bird is traced from the original faceted mark. Do not redraw it, smooth it, rotate it, or introduce curves.
Color
Ink or white only. Do not recolor the mark with gradients, blue, teal, or decorative semantic colors.
§03
Color — Tokens
Ink and white are the interface. Color is reserved for data meaning: gain, loss, or caution. There is no fourth accent hue.
Base interface
Ink
Text, mark, primary fill
on white 18.9:1on navy 1.0:1
White
Ground and reverse text
on white 1.0:1on navy 18.8:1
Surface
Inset panels only
on white 1.1:1on navy 17.5:1
Semantic color
Color appears only when it carries market or system meaning.
Gain
on white 7.8:1on navy 2.4:1
Loss
on white 6.2:1on navy 3.0:1
Caution
on white 3.4:1on navy 5.5:1
Canvas system
Canvas
Default page and card
on white 1.0:1on navy 18.8:1
Soft Canvas
Only nested or alternate surface
on white 1.1:1on navy 17.5:1
Ink
Only dark surface
on white 18.9:1on navy 1.0:1
Borders and muted text are ink opacity utilities, not additional brand colors. Product pages choose either white or ink as the dominant surface.
§04
Color — Data Semantics
Color on data is never decoration. Green up, red down, grey flat. Live pulses green, paused sits amber, closed sits grey. These two systems govern every cell, chart marker, badge, and status indicator on the site.
Value duo-state — positive / negative / flat
DeltaSigned, tabular, colored by sign
+12.40%
Positive
−3.82%
Negative
0.00%
Flat
+BUY−SELLHOLD
Status tri-state — live / paused / closed
StatusDot + StatusPillPulse animation on live only
Live feed · market open
--ia-status-livePaused · extended hours
--ia-status-pausedClosed · weekend
--ia-status-closedLiveExtendedClosed
Applied to
· Market session bar
· Data-feed pill (Alpaca / TV / AV)
· Ticker row live indicator
· Watch / alert engagement
· Order states (open/partial/filled)
· Position state (long/flat)
· Research article state
· Chart streaming indicator
· Admin cron job runner
Heat ramp — 7 stops (for monthly-returns grid, correlation matrix)
−3σ
−2σ
−1σ
0
+1σ
+2σ
+3σ
Sector palette — 10 stops (pies, treemaps, flags)
Tech
--ia-sector-1
Health
--ia-sector-2
Financials
--ia-sector-3
Industrials
--ia-sector-4
Consumer Disc
--ia-sector-5
Consumer Staples
--ia-sector-6
Energy
--ia-sector-7
Materials
--ia-sector-8
Real Estate
--ia-sector-9
Utilities
--ia-sector-10
§05
Typography
Chakra Petch for display, IBM Plex Sans for prose, and IBM Plex Mono for data. Tabular numerals are mandatory anywhere numbers sit in a column.
★ The Numbers Rule non-negotiable · enforced in CI
Every number on IntraAlpha resolves to one of four contexts. Pick the row, match every field.
| Context | Font | Variant | Align | Decimals | Example |
|---|---|---|---|---|---|
| Table / column | IBM Plex Mono | tabular-nums | right | price 2 · % 1–2 · qty 0 | 872.14 |
| KPI card value | Chakra Petch | tabular (innate) | left | compact: $1.24M | $1.24M |
| Ticker · price · pct | IBM Plex Mono | tabular (innate) | inline | price 2 · % 2 | NVDA · 872.14 · +1.24% |
| Body prose | IBM Plex Sans | proportional (default) | inline | written naturally | …rose 12.4% over three weeks. |
Sign
Use real minus
− (U+2212).
Never the hyphen -.
Positive numbers get an explicit +
in signed contexts (deltas, flows).
Separators
Comma thousands, period decimal (
en-US).
Compact notation ($1.24M) for KPI cards
when screen real-estate is tight.
Color
Color tracks sign, never magnitude. Green for positive, red for negative, grey for flat.
Price itself stays neutral — only the delta colors.
Mechanism:
lib/privacy.tsx ·
fmtMoney · fmtPct · fmtPrice · fmtQty → see in cells → see in tables → see in KPI cards Type scale sample · size · weight · used for
Body Concentrated conviction portfolios demand transparent reasoning.
Body LG Hero-paragraph scale for landing pages.
Caption As of 2026-04-16 · source IntraAlpha
Weights
Tabular vs Proportional
Tabular vs Proportional numerals font-variant-numeric
Why it matters: when a column of numbers
is left-aligned (or when you align a mid-string decimal), proportional digits
drift because each digit has its own natural width — "1" is narrow, "0" is wide. Tabular
numerals force every digit into the same box so the decimal point and thousands-separator
land in the same vertical line.
✓ Tabular · use for tables
1,111.11
4,488.22
9,019.37
8,080.80
7,500.55
4,488.22
9,019.37
8,080.80
7,500.55
✗ Proportional · never for tables
1,111.11
4,488.22
9,019.37
8,080.80
7,500.55
4,488.22
9,019.37
8,080.80
7,500.55
Compare the decimal points. On the tabular side they land in one vertical column.
On the proportional side they drift left / right. Visibility depends on the rendering
font — Inter, SF Pro, IBM Plex, and Source Sans show the strongest difference.
Access Tiers · What Each Viewer Sees
Typography is also a privacy and business-model boundary. Three viewer tiers govern every number on the site:
Public (anonymous visitor — sees shape, not scale),
Subscriber (authenticated free — sees percentages + activity),
Full (paid / internal — sees absolute dollars + share counts).
The formatters in lib/privacy.tsx
are the mechanism — the tier is what matters.
Public anonymous
Percentages, returns, sector shape. No absolute dollars. Screenshot-safe.
Subscriber free · email
Everything Public sees + daily P&L %, cash ratio, full trade timeline.
Full paid · internal
Absolute dollars, share counts, cost basis, per-account breakdowns, broker detail.
Visibility matrix mechanism:
lib/privacy.tsx | Formatter | Input | Public | Subscriber | Full |
|---|---|---|---|---|
| fmtMoney(1234567) | 1234567 | ••• | ••• | $1.23M |
| fmtPct(0.1247) | 0.1247 | +12.5% | +12.5% | +12.5% |
| fmtPrice(872.14) | 872.14 | $872.14 | $872.14 | $872.14 |
| fmtQty(150) | 150 | ••• | ••• | 150 |
| fmtPctOfPort(v, total) | 12400, 248000 | 5.0% | 5.0% | 5.0% |
| accountName(id) | acct-104 | Account A | Account A | Account A |
| dailyPnL($) | -1,283.40 | ••• | −0.48% | −$1,283 |
See §13 for the interactive privacy toggle and the complete obfuscation matrix.
Deep-dive on broker anonymization + %-only sizing rules in §18 Compliance.
§15b
Marketing & Conversion
The homepage canon: calm hierarchy, one dominant action, useful product evidence, and complete conversion states.
01 · Public navigation
The public shell uses the master brand—not NTRA. Four anchors maximum, one visually dominant conversion.
02 · Marketing hero + product evidence
Options intelligence · normalized
See what deserves attention.
IntraAlpha turns noisy market data into comparable, explainable research products built around a synthetic delta surface.
Built from a versioned, derived data model · no listed option prices published
Synthetic surfaceDelta bucket view
Derived 10Δ indexed
20Δ indexed
30Δ indexed
40Δ indexed
No listed option prices. No fake market curve. Public visuals either show the abstraction itself or real, labeled data.
03 · Product architecture
01Freemium
Best Options Report
Recurring, explainable options intelligence for deciding what deserves investigation.
Product detail02In development
Delta Screener
Compare underlyings on a normalized synthetic delta and tenor surface.
Product detail03Live product
NTRA
A transparent model portfolio with holdings, changes, research, and a complete record.
Product detail04Research
Signals
Daily watch candidates and evidence-based intraday credit-spread signals.
Product detail05In development
Backtests + Agents
Turn a market idea into an inspectable, reproducible experiment.
Product detail06Growing
Company Coverage
Living, source-attributed research pages that improve with new evidence.
Product detailProduct cards describe distinct jobs and maturity. On a launch page they are informational; they do not become six competing primary CTAs.
04 · Signup states
You're on the list.Check your inbox for confirmation.
We couldn't save that.Your entry is safe to retry.
05 · Community action
IntraAlpha Discord
Research is better in the open.
Follow market discussions, report drops, and the evolving coverage universe.
06 · Proof and customer voice
“This is the kind of explanation that makes the trade understandable—not just exciting.”
“I came for the report and stayed because the process was transparent.”
Proof standardSpecific. Sourceable. Balanced.
Testimonials preserve original meaning, carry permission and provenance, and sit beside methodology—not in place of it.
RedditUse only permission-cleared excerpts or anonymized summaries with archived URL and date.
DiscordUse exact channel/date provenance internally; public quotes require permission and private details removed.
TradesLabel live, paper, backtest, or illustrative. Never imply an outcome without the full window.
BOR archiveShow issue date, universe, and method context before any result claim.
Specimen copy only. These example quotes define visual treatment and must be replaced by permission-cleared source excerpts before public use.
§15
Voice & Copy
Tone rules + copy patterns for the recurring moments on the site.
Tone
Precise
Dates, sources, numbers in every claim. No adjectives without a metric.
Measured
No hype. A thesis is presented with its strongest counter-argument in the same breath.
Human
Plain language, active voice. Jargon only where it's the shortest path to truth.
| Moment | Do write | Don't |
|---|---|---|
| Timestamp | as of 2026-04-16 · source IntraAlpha | "yesterday", "recently" |
| Market closed | Market closed · next open Mon 9:30 AM ET | "not live", "offline" |
| Empty state | No positions yet. Add a symbol to start tracking. | "nothing here" |
| Error | Feed unavailable. Showing cached values from 4h ago. Retry → | "Oops!", "Something went wrong" |
| Locked feature | Create an account to unlock this surface. | "TBD", "stay tuned" |
| Loading | <Skeleton> (no text) | "Loading...", "Loading…" |
| Disclaimer | Past performance does not guarantee future results. Not investment advice. | "we think", "probably" |
§17
Product Architecture
One master brand, six connected products, and one shared evidence spine.
Platform
IntraAlpha
The parent platform. It turns market, research, product, and community evidence into normalized, explainable intelligence.
EvidenceDelta BucketsResearch
Master brand Model portfolio
NTRA
A transparent, continuously maintained model portfolio with holdings, changes, coverage, methodology, and a complete record.
PortfolioCoverageRecord
View product →
Freemium report
Best Options Report
A recurring, reviewed guide to normalized options conditions and what deserves deeper investigation.
RecurringExplainableAcquisition
Discovery product
Delta Screener
A reproducible way to compare underlyings across standardized synthetic delta and tenor coordinates.
CompareFilterInvestigate
Research product
Signals
Daily watch candidates and evidence-based intraday credit-spread signal states with outcome review.
WatchExplainReview
Experiment product
Backtests + Agents
Prompted research ideas compiled into inspectable, point-in-time-correct, reproducible experiments.
SpecifyTestLearn
§18
Implementation Appendix
Detailed rules live below this point. The sections above are the working brand board for homepage and launch decisions.
Keep above the fold light.
Main brand decisions should stay visual, directional, and easy to approve. Deep rules belong here.
Move technical detail down.
Component specs, plot standards, asset manifests, compliance language, and changelog entries are reference material.
Never fake evidence.
Charts, testimonials, trade results, and community proof need provenance before they appear in public launch surfaces.
§07
UI Primitives
Every primitive shown live in both light and dark. Overlay primitives are built on Radix UI (headless, accessible); shape and color come from brand tokens.
Buttons
Affirmative set — greenbuy · confirm · accept · submit
Destructive set — redsell · close position · cancel order · delete
Badges & Tags
Tone variantsunified 1px border · 7 tones · same shape
Interactive state ladderdefault · hover · selected · disabled · focus — use for filter chips, mobile selectors
Neutral
Green · Buy
Red · Sell
Amber · Paused
As filter
Chips & Segmented
Segmented control (time range)drives chart time windows throughout site
Toggle · Switch
Switchprivacy toggle, notifications, streaming on/off
Tooltip & Popover
Tooltip · Popoverhover for tooltip · click for popover
Dialog · Drawer
Modal dialogused for trade confirmations, settings, detail panels
Keyboard hints
Open search ⌘ KToggle privacy ⌘ ⇧ PJump to holdings g h
Appendix A2
Plot Rules
Public charts must be generated from real, named data. No ornamental sparklines, fake curves, or placeholder market movement. Use candles only when OHLC anatomy is the subject.
LIVE SPECIMEN · 1 MINUTE
SPY
DefaultLine or area time series from observed data
ComparisonEvery series labeled, sourced, and date-scoped
DisclosureObserved, derived, backtested, or simulated named in the footer
§A3
Assets & Downloads
Current canonical wire assets. Legacy raster files remain only for old references.
Logo & marks
Design system
Contact
- Platform
- intraalpha.com
- Fund
- etf.intraalpha.com
- Press / Partnerships
- hello@intraalpha.com
§A4
Compliance
Standard language slots, data-source attribution, and the screenshot-safety guarantee.
Standard disclaimer
This analysis is for informational purposes only and does not constitute investment advice. All assessments are based on publicly available information and reflect subjective judgments about competitive positioning. Past performance does not guarantee future results.
Performance reporting
Holdings, weights, and returns on IntraAlpha surfaces are sourced from public filings and custodian data, timestamped, and revised only with an audit trail. Performance surfaces include the "as of" date and source.
Broker anonymization
No real broker brand name (Wealthfront, Fidelity, etc.) and no first- or
last-name identifier appears in any rendered UI or API JSON response visible
to an unauthenticated user. Replace with Account A
/ Account B.
%-only sizing
Public view: no absolute dollars, share counts, or position sizes. Holdings render as % of portfolio. Returns render as %. Nothing permits reverse-engineering fund scale from a screenshot.
Data sources
Alpaca · live market data (SIP) Alpha Vantage · fundamentals TradingView · corroborating quotes Custodian statements · cost basis
§A5
Changelog
Brand system version history. Every token shift, every new primitive, dated.
v3.0.0-direction 2026-08-21 · @intraalpha
- · Locked the traced wireframe hummingbird as the canonical mark
- · Established ink and white as the interface; semantic color reserved for gain, loss, and caution
- · Added Chakra Petch, IBM Plex Sans, and IBM Plex Mono as the three-role type system
- · Removed fake/demo graphs from social and marketing specimens
- · Moved implementation-heavy detail into the appendix
- · Documented proof and chart provenance rules for public launch surfaces
v2.0.0 2026-08-21 · @intraalpha
- · Promoted IntraAlpha from the NTRA product shell to the master brand system
- · Replaced portfolio-only principles with six platform-wide trust and evidence rules
- · Expanded product architecture from two products to six connected product families
- · Added the marketing and conversion canon: public nav, hero, delta visual, product cards, signup states, community, and proof
- · Added a dedicated brand-documentation shell so /brand no longer inherits the NTRA application navigation
- · Kept the bird mark, green/navy palette, Work Sans, data semantics, and existing product primitives
v1.2.0 2026-04-16 · @IntraAlpha
- · R1: <PageHeader> extracted + deployed across all 14 production pages
- · R2: zinc→brand-token sweep across 55 files (bg-zinc-*/text-zinc-* eliminated)
- · R4: Shared components extracted — TierBadge, SWHWBar, SortArrow, Skeleton, ComingSoon
- · R5: Nav active-state, aria-current, 'Covered Calls' rename, lg breakpoint enforcement
- · R6: Killed all !important overrides → .ia-btn-secondary-dark class
- · R7: 4 data tables migrated to .ia-table-dark (holdings, trades, covered-calls, lots)
- · R8: DisplayModeToggle touch targets raised to 44×44px (B8 mobile pass)
- · R9: Nested scroll fix on holdings.astro (overflow-hidden wrapper)
- · R10: PerformanceChart SVG labels privacy-gated by tier
- · R12: Broker anonymization site-wide (Wealthfront/Fidelity → Account A/B)
- · B1: OG image 1200×630 (og-default.png) added
- · B2: Nav redesign — solid dark-navy header; gradient reserved for hero sections only
- · B3: §15a mobile mockups — 5 live phone-frame specimens on /brand
- · B4: PWA manifest + apple-touch-icon; icon-192/512 from canonical brand asset
- · B5–B8: Mobile responsive pass (badge stacking, filter wrap, live-indicator overflow)
- · B9: Dark-mode AAA contrast fix — pos/neg override colors on .ia-card-dark surfaces
- · B12–B14: useFmt() migration complete — CompanyPage, TradeTimeline, TradesTable
- · B15: TechnicalIndicators LoadingLine crash fixed
- · B17: Semantic color Pass 1 — emerald/rose/amber replaced with ia-pos/ia-neg/status-paused tokens in CompanyPage, TradesTable, PortfolioSummaryCards
v1.1.0 2026-04-16 · @IntraAlpha
- · Reconciled /brand against the prior standalone guide and token sheet
- · Added status tri-state tokens (--ia-status-live/paused/closed)
- · Added value duo-state tokens + flash animations (--ia-pos-flash, --ia-neg-flash)
- · Added dark surface tokens (--ia-surface-dark, --ia-border-dark, --ia-text-primary-dark)
- · Added elevation, motion, focus-ring, heat-ramp (7 stops), sector palette (10 stops)
- · Shipped .ia-card-dark / .ia-table-dark / .ia-btn-secondary-dark / .ia-skeleton / .ia-chip / .ia-segmented / .ia-flag
- · Added 13 chart types spanning lightweight-charts, recharts, CSS grid
- · Added 5 table variants via @tanstack/react-table + @tanstack/react-virtual
- · Added Radix UI primitives (Tooltip, Popover, Dialog, Switch, ToggleGroup)
- · Added Sonner toasts + date-fns freshness timestamps
- · Restructured with sticky-TOC shell + active-section IntersectionObserver
v1.0.0 2026-04-13 · @IntraAlpha
- · Initial /brand page published
- · Logo, core palette, gradient, typography scale, voice, ecosystem, assets
Source of truth:
frontend/BRAND.md + public/brand/wire.
Every change to a token or primitive should land with a changelog entry.
Social & Video
Every shared object should look like IntraAlpha before a viewer reads the account name.
THE FED · AUG 21, 2026
What the market is actually pricing after Jackson Hole
One share-card grammar
Bird and wordmark, content type, one declarative headline, and a quiet source/date line. Charts appear only when generated from the exact underlying article data.
Editorial first, player second
Use a branded poster frame so embeds remain intentional before playback. The page owns the title, summary, transcript, sources, and related research; YouTube owns playback.
Timestamped, searchable, accessible, and source-aware. Claims and supporting context should stay close together.